NDP2010 App for 3G phones on 1 June

A free National Day Parade (NDP) application for iPhone and Android devices will be available from June 1. The NDP executive committee hopes to leverage on the popularity of 3G phones to reach out to more Singaporeans, especially younger people, and encourage social interaction.

The main highlight is an augmented reality feature, which will identify any landmark around the Padang when a user points the phone camera at it. The app will display the image on the smartphone’s screen, overlaid with information about the landmark. It will also let users look up related information about the site.

Using the app, users can also access the latest NDP news, get ticket-application details, and access content on the official NDP website, as well as its Twitter account and Facebook group. Closer to National Day, it will provide information on, and directions to, the NDP and heartland celebrations.

Of the three million smartphone users here, 60 per cent use the iPhone and 5 per cent use an Android device. The NDP’s communications and multimedia committee hopes the app will reach out to all iPhone and Android device users.

The app can be downloaded from June at www.ndp.org.sg/onthego