Sunday, June 20, 2010

Miss My Micro Machines Collection

Sometime back, Melvin bought this set of toy car for Jotham & I was there thinking of my Micro Machines Collection already. Don't know when, don't know how & don't know why all my Micro Machines suddenly went missing. The chances of finding them again is zero as they are all off the shelf of all toys store. For now, only eBay sells it.

Micro Machines: The Original Scale Miniatures (called either "Micro Machines" or simply "Micros") were a line of toys originally made by Galoob (now part of Hasbro) in the mid 1980s and throughout the 1990s. Galoob licensed the idea behind Micro Machines from Clem Heeden, a toy inventor from Wisconsin. Micro Machines were tiny scale component style "playsets" and vehicles that were slightly larger than N scale.

For afew years, Micro Machines was the largest selling toy car line in the US with total Micro Machine sales exceeding the total $ sales of the combined sales of Hot Wheels, Matchbox and Majorette the next top selling lines. Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker John Moschitta, Jr. who would speak very fast in their TV commercials, ending each one with the slogan "If it doesn't say Micro machines, it's not the real thing".

Here's a quick recap...