Monday, December 21, 2009

MediaCorp to discontinue TV Mobile

MediaCorp will discontinue TV Mobile, the free—to—air mobile digital television broadcast service, next year. No more TV Mobile!

A statement released last Tuesday said that MediaCorp has decided to terminate the service upon expiry of its current agreement with SBS Transit on January 1. The company said the discontinuation comes from a careful evaluation of the viability of the service, as resources required to operate and maintain TV Mobile are substantial.

When the service was launched in 2001, it was the only platform in Singapore that offered digital content to public commuters. MediaCorp said it will re—deploy all TV Mobile staff to other operations within the company.

This is another good reason to increase the bus fare. The removal charges & the lost in advertising revenue need to be made up for. With the economy improving, there is no better time to increase fare than tomorrow.

0 Comments: