Saturday, November 28, 2009

LTA and Google collaborate to help travelers

Singapore is the first country in the world to launch a comprehensive range and nation-wide coverage of land travel planning tools, from walking to public transit to traffic, on Google Maps.

With a daily public transport ridership of 6 million travelling by buses, taxi and trains; and more than 870,000 other vehicles on the roads in Singapore, commuters and motorists can now better plan their trips on Google Maps through a unique collaboration between Google and Singapore's Land Transport Authority (LTA).

Mapping, directions and route planning for various forms of land transport modes - from buses to trains to cars to even by walking - are now all available for free on Google Maps. Transit and traffic information are also available on mobile devices with Google Maps for Mobile, so commuters and motorists can check the latest updates to make route changes on-the-go.

Under this collaborative effort, LTA provided key transit and traffic information such as live traffic feeds and public bus/MRT routes and schedules. Google combined the high quality of LTA's transit data, and worked with Quantum Inventions, a Singapore company, to integrate traffic data, on the popular and familiar user interface of Google Maps. The integration of LTA's information on Google Maps complements existing LTA and third-party travel planning tools for commuters.

Whether a private car owner switching to go by bus or MRT, or a public transit rider choosing to drive or take a taxi, or even one of 10 million international visitors each year finding their way around, the Singapore public can now check all of their land transport options to make an informed decision on the quickest, most convenient route and method to reach their destinations. For example, each time a Google Maps user requests driving directions, the user will be given the opportunity to plan the same trip using public transit - a useful option when the driving route is highlighted as red or experiencing heavy congestion.

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