Wednesday, October 7, 2009

Sunshine Empire had no viable business plan

I can still remember there are people who told me that what could possibly go wrong with such a company that pays really good returns. Why waste time with low interest return bank investment tools?

Taking a big U-turn, my money are still happily growing with the bank's investment tools rather than ending up with huge quantity of lifestyle product of no practical usage, no cash value & plenty of points that's not going to turn into cash return as promised.

Who has the last smile on his face?

For more than a year, multi-level marketing company Sunshine Empire collected more than $180 million from tens of thousands of customers sold on the generous rebates on its lifestyle packages.

The firm, however, did not have a viable business plan & they are running the biggest Ponzi-like scheme in Singapore. Running a business that had no hope of succeeding but just to make quick money and then get out.

Within 15 months, they had managed to raise $180 million from investors persuaded by the 'promised' high returns - in this case, rebates from the sale of lifestyle products. The rebates, however, cost more than the products themselves, and eventually, the whole house of cards came crashing down.

With $1 million, I can live in luxury & help alot people. With $10 million, I can live an even more luxurious life & help alot more people. With $100 million, I'll buy an island, live a common folk life & help hell a lot more people.

This reminds me of ABBA songs :
Money money money, Must be funny, In the rich mans world
Money money money, Always sunny, In the rich mans world
Aha-ahaaa, All the things I could do, If I had a little money, Its a rich mans world

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