Naughty by Nature's free makeovers

Did you received some irritating unknown marketing telecalls for free makeovers and photo shoots? Many were promised free makeovers and photo shoots, instead, they were pressured into buying packages that cost up to $4,000. Where is this studio? Its at Circular Road & by the name Naughty by Nature.

The hard-sell from studio Naughty by Nature sparked dozens of complaints to Singapore's consumer watchdog and eventually landed the company in court. Consumers Association of Singapore (Case) said that the company had agreed to change its sales pitch earlier this year.

Last September, Naughty by Nature had been temporarily barred by a district court from pushing pricey photo packages. The consumer group had applied for the injunction after receiving 63 complaints about Naughty by Nature between 2005 and 2007. Most of the complaints had been filed by women. One of them said that Naughty by Nature's employees had once refused to let a customer leave the studio without buying a photo set, the customer end up taking a $3000 package after four hours. All the customers got freebies, such as two photographs, only after they agreed to buy a package.

Were you one of them who were being blackmailed psychologically?